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Kuvaaja Asko Kuittinen. Kaunis kuva utuiselta rannalta, jossa kasvaa lakkoja. Visit Finland.
Photographer: Asko Kuittinen. Visit Finland

Sustainable tourism

Visit Kokkola wants to take environmental aspects into account in all decision-making and operations of the organization. We feel that the importance of environmental responsibility is growing. We want to show responsibility through our actions.

We aim to get a certificate that would also make our environmental work credible and more visible to tourists. Our goal is to continuously develop our responsibility.

We will later publish our environmental pledge, which is a public statement on our commitment to environmental work and reducing the environmental impact.


  • is an environmental management system (EMS) and a certificate that is audited externally
  • contains 10 criteria that the organization commits to meet
  • is based on ISO 14001 (International Standard for Environmental Management)
  • is owned by the Finnish Association for Nature Conservation

More information: EcoCompass

Sustainable Travel Finland

We are also on the sustainable path of Sustainable Travel Finland (STF). One aspect of it is certification. In order for the tourism industry to be able to meet changing demand and continue to grow, development must be sustainable.

We also want to challenge tourism companies from the entire Kokkola area to participate in STF’s program. The label makes it easier for tourists to identify responsibly produced services.

By taking the Sustainable Finland Pledge you make a promise to respect and treasure the Finnish nature, its inhabitants and culture during your visit.

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On my journey I pledge to be like a Finn,
and by this, I mean slowing down from within.


The wilderness lets me relax and connect,
I promise to treat it with the utmost respect.


Its forests and lakes should remain plastic-free,
so I will not leave any rubbish behind me.


The world-class tap water shall quench my thirst,
because in my choices the climate comes first.


In Finland it’s our equal right to roam free.
This right should be enjoyed responsibly.


The berries and mushrooms are there to be eaten,
but I’ll stick to the paths that are already beaten.


Long before humans the wildlife’s been there,
so I won’t set up camp just anywhere.


I shall also respect the lives of locals,
and will be considerate with cameras or loud vocals.


I know Finns can seem just a little reserved,
but with this pledge their trust will surely be earned.